What is SEO?
This is a my story about SEO and going back to work after 12 years of being a stay-at-home mom. When I left the world of marketing, sure everyone had a website mostly for informational purposes. A few were starting to create online services for purchasing equipment parts or requesting videos or brochures to be mailed to potential customers. So here I was 12 years later dabbling in an online business learning about SEO. I then have the opportunity to interview with an SEO firm and say “yes, I am familiar with SEO...search engine optimization and how much work goes into getting on the first page of the search engines!” Very little did I know that the learning curve was much bigger than I and that I would not just learn SEO and be done because it is ever changing.
My strategy to get up to speed and not get left behind is to follow the SEO experts in the field and read their blogs. The most recent one I read was “WTF is SEO?”, March 22, 2013 by Ian Lurie in Featured, SEO. Mr. Lurie talks about how although SEO is not dead, we are all going about it the wrong way. He goes on to say that SEO is not a tactic or a strategy. SEO is a result of doing a lot of little things to drive traffic and revenue to a site.
IMPORTANCE OF SEO IN PRESENT INDUSTRY:
The majority of search engines users are more likely to choose one of the top 5 suggestions in the results page so to take advantage of this and gain visitors to your web site or customers to your on-line store you need to rank as higher as possible.
- SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site.
- User’s trust search engines and having a presence in the top positions for the keywords the user is searching increases the web site’s trust.
- SEO is also good for the social promotion of your web site. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.
- SEO is also important for the smooth running of a big web site. Web sites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
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ReplyDeletethnq sir
ReplyDeleteI used to write articles for revenue-sharing sites as a hobby with little financial success and even though I felt my content was interesting, current and informative, it simply was not getting the traffic. I then discovered what I did lack was SEO knowledge but since learning some basic rules, I have seen traffic increase.
ReplyDeleteTom Hall @ WCS Solutions
Good SEO really is important. There are many marketers who have been in the industry for a long time. Like you, they have had to learn new things. However, once they do and start applying them to their websites, they see how much it improves the user experience. Visitors leave more satisfied when a site that they visit has been optimised for SEO.
ReplyDelete